Creating an elevator pitch, a 30-second breakdown of who you are and why you’d be good at a job, is an important part of the job search. You can use an elevator pitch at networking events, when contacting employers cold, during job interviews, and in other situations. But finding one that gets across everything it needs to without coming across as cheesy or unfocused can be very difficult. When you’re creating your elevator pitch, keep the following tips in mind:
– Strike a casual tone. You’re going to use your elevator pitch in conversation, so you want to take a conversational tone. If you use the kind of professional diction you’d employ in a resume or cover letter, you will likely sound stilted and put your listener off. Instead, craft a pitch you’d be comfortable giving to your friends at a backyard barbecue.
– Focus on motivations over accomplishments. You’ll get a chance to talk about your accomplishments if your elevator pitch goes well and turns into an interview. In the pitch itself, however, focusing on your accomplishments can come across as bragging. Instead, talk about your passion for your career. Why do you do what you do? What still gets you fired up about it every day?
– Include the essentials. Your pitch should include your name, a little bit of information about your experience in the industry, and what kind of opportunity you’re seeking.
– Practice. You may want to start off by writing down your pitch so that you can look at it and make sure it’s not too long and includes all the information you want to get across. But before you start using it, read it out loud to make sure it sounds conversational.
– Know where you’re going next. Many successful elevator pitches lead the person you’re conversing with to ask a question. So on top of your short pitch, you should develop a few minutes’ worth of information about yourself that you’re prepared to transition into during the conversation.