Starting a blog can be a great way to develop a reputation in your field and can sometimes lead to job leads. Blogging has also been shown to improve a number of skills, including writing and analytical thinking, skills that are valued in most industries. If you do choose to start a blog with the goal of using it to aid your career, keep a few things in mind.
– Blog under your real name. Even if you’re used to communicating online only behind the anonymity of a handle, a career-related blog needs to have your name on it so that potential employers can connect it with you easily.
– Post on a regular basis. Before you start your blog, be sure you can commit to posting at least once or twice a week. You’ll need a regular stream of interesting topic ideas in order to really generate traffic and make your blog work for you.
– Blog responsibly. Given that your blog is meant to be a part of your professional persona, treat it as one. Only write things you know you can stand behind, and before you post anything, picture a hiring manager or your boss reading it. Make sure you present yourself in a way that makes you appear thoughtful, capable, and professional.
– Pick the blog service that best suits your needs. The Internet is full of blogging platforms, and each of them offers different looks and styles. WordPress ranks among the most versatile, while Blogger has a long history of reliability. Tumblr, on the other hand, offers a simpler service but has great design.
– Choose topics of interest to others in your field. While blogging about your life can be cathartic, you’ll want to stick to topics that are relevant to your field if you want to impress people in your industry. Information for beginners in the industry, information for the public, news on the latest trends and events affecting your field, and ideas for solving common industry problems are all rich areas to plumb for thought-provoking topics.