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In an employer’s market, potential employees must continually search for ways to make themselves memorable and relevant. More employers than ever before are relying on nontraditional means of finding new employees, such as social media. For this reason, you should maintain a strong professional social media presence when looking for a job. Ideally, you should use these websites to create a personal brand that makes you especially memorable. This branding should be consistent across various social media platforms. Social media platforms are a great way to build and maintain professional relationships and connect with new people in your industry.
You may want to consider creating a blog. Websites such as LinkedIn typically allow you to post opinions and answer questions from other users. The natural extension of this interaction is a blog that allows you to explore critical issues in your field. Be sure to use Facebook, LinkedIn, and other websites to promote the blog and build connections with other professionals. A blog lets you show off your passion for the field and share some of the insights that you have gained over the course of your career. Employers will often look at a candidate’s blog when considering the value he or she will bring to the company.
As much as possible, you should try to attend industry and networking events and use them as an opportunity to meet as many people as possible. If you go to these events and sit in the corner, you are mostly wasting your time. A great way to develop new relationships is to take on speaking engagements at these types of events. You will have an opportunity to share some valuable information and get your opinion on an important topic out there while inviting feedback from other professionals. These opportunities can quickly lead to job offers, especially if employers know that you are looking for a job.
Younger professionals should consider applying for volunteer and intern positions. While it may be difficult to pursue these types of opportunities if they do not pay well – or if they do not pay at all – they are a great way to get your foot in the door and make the connections that can help you obtain a full-time position. You do not need to volunteer or intern 40 hours a week, but you should give yourself enough time to make a positive impression among people at the organization.