With 250 million users, LinkedIn has emerged as today’s premier professional network. Recruiters regularly scour the site looking for candidates with relevant experience and a promising future. However, you need to know how to make your profile stand out from the rest to grab a recruiter’s attention.
The best way to attract recruiters is to thoroughly complete your profile. Recruiters use a built-in Boolean search engine to search for items like industry, skills, geographic location, and job title. If your profile does not include this information, the search engine will simply skip over you. Fill in every field on your LinkedIn profile, keeping in mind the industry keywords that recruiters may be using to look for candidates. A good way to get a sense of important keywords is to look at the profiles of other people in your industry.
It is also important to put up a picture and show a little bit of personality in your profile. These two elements do not apply to the search algorithm, but rather make you more memorable in the eyes of a recruiter. Be sure to use a professional picture, ideally a headshot taken by a photographer, and keep your text appropriate.
Use your tagline or background information section to indicate that you are actively looking for a new job. Because LinkedIn does not allow you to earmark yourself as a jobseeker, recruiters will often search for key phrases like “pursuing” or “seeking” “new opportunities” so that they do not waste their time contacting people who are happily employed.
When you think that you have fully optimized your profile, run a search as if you were a recruiter for your dream job to see whether your profile comes up when you plug in the right job function, industry, and geographic location. If your profile does not appear, take a look at the profiles that do show up and see what those people are doing differently. Your number of connections and level of activity also play a role in getting you noticed, so it’s a good idea to expand your network or get involved with the community by posting articles and replying to other posts.